Couldn't I just have PRUNE cravings?

So I am not a fast food burger person. I usually eat burgers from fast food restaurants like...twice a year max, primarily because I don't usually want them. But this summer, as I attempt to drop a few pounds before the wedding, all I want is to pull over and get a burger and some fries, and a chocolate shake. Seriously? WHY ME?!

I drive by a burger king on my way to and from work, and I always have to play a mental game with myself not to go in and abandon my uber-healthy breakfast or dinner plans. Heck, I consider abandoning my lunch pretty much every day to run to this stupid Burger King (and some days I drive our blind volunteers there just to go. And get a diet coke.)

Couldn't we all just crave prunes? Or celery?! The food that burns more calories than than it is worth to digest! I would even settle for just craving the veggies I like a lot. What is making the greasy, gonna hurt my tummy after burger seem so appealing to me? Is it the marketing associated with it, the mass quantity of calories from fat-- or is just because I can't have it right now?

Boo hiss. Angry at food. And the fact that I can't wait to taste wedding cake tomorrow at the bridal show. Probably should work on that...